Bringing ideas to life has always been my greatest passion—a way to connect, share, and inspire. In 2011, I took a leap of faith and explored the infinite possibilities of "what if." My first brand taught me the art of failing forward into my purpose. In 2014, my hunger for growth led me to Los Angeles, where I refined my craft and dreamed bigger. In 2020, as the world changed, the stillness sparked a need for reinvention—a spark that gave life to what would become Paradise & Co.. By 2022, a place where individuality is celebrated, and craftsmanship is paramount was built. I poured everything into every piece, prioritizing in-house production over fast fashion to create clothing that inspires and tells a story.